Author: Barbara Cameron

Getting the Most out of Your Designs: Why Hiring a Professional Architecture Photographer is Necessary

Getting the Most out of Your Designs: Why Hiring a Professional Architecture Photographer is Necessary By Rebecca Harrington | A Guest Blogger | August 3, 2017 Did You Know That Your Brain Plays Tricks on You? Your brain can interpret and envision the world from many angles and what you see is actually your brain’s perception of the 3 dimensional world, rather than a tangible 2 dimensional image. However, when a photo is taken of a building or a structure, it can only represent a 2 dimensional interpretation of an object, therefore the lines appear distorted when taken from...

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Learn how to take beverage photos like a pro

Photographing Flavours, a new Airbnb Experience, launches in Vancouver I’m excited to announce that I’ve teamed up with Airbnb to launch “Photographing Flavours”. It’s a brand new initiative created by the fun folks at Airbnb and just launched in the Vancouver market today! It all started in Barcelona for me… In 2016 I had the pleasure of travelling throughout Europe for 5 weeks. In many places I stayed in Airbnb accommodations. When I finished booking a spot in Barcelona, I was whisked to the website of another company that offered a whole bunch of very cool and interesting tours in the city, hosted by locals. It intrigued me to see how many unique experiences there were to choose from, all off-the-beaten-tourist-track and all reasonably priced. It lodged in my mind as a very cool idea. Back in Vancouver, early winter 2017… I was planning my business strategies and goals for the coming year and recalled the local tours I had learned about in Europe. I thought to myself, “Hmmm, this idea should come to Canada and I can be the one to do it, starting in Vancouver!” So I contacted the company who managed the tour website, only to be informed that they had been bought by Airbnb. Interesting! After a bit more research I learned that Airbnb Experiences had launched in select cities worldwide, and there were plans...

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One Simple Way to Increase Your Credibility Online

What is Credibility? Credibility means the quality of being trusted, of being convincing or believable. When you present yourself and your brand to the world on social media platforms, the very first impression your future clients or employers get is from your profile image. Without even knowing it, those people judge your credibility in a swift second. One photo helps them decide if you are believable, or not. Imagine You Are About To Launch a Business You’ve got your startup product ready to launch. Check! You’ve perfected your pitch. Check! Now you’re ready to take it to the world. But wait! Is that a selfie in your LinkedIn profile photo? What the heck? Where is your professional headshot? Why Does a Professional Headshot Matter? Portraying yourself as a surfer dude with a selfie on the beach works fine if you sell surfboards in an independent board shop by the beach. Sure, someone might see this shot and I think, “Yes, he’s a surfer, I can trust that he knows what surfboard to sell me.” But let’s pretend I’m an executive buyer, with a global firm and you’ve scheduled a pitch meeting with me. You’re ready to launch the next-wave of surfboards that you’ve spent months or years perfecting. Of course I’m going to do a bit of due diligence research before we meet. I see your selfie and think,...

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Professional headshot photos generate leads

Are you the face of your brand? Trying to find stats about how many millions or billions of photos are uploaded online every day is a bit like chasing a cat in a room full of rocking chairs. It’s constantly on the move. But let’s state the obvious… we live in a visual world! And in that visual world, your brand has to look great… on your website, LinkedIn profile, Facebook business page, Twitter feed, Instagram feed, business card, company brochures, company ad on a billboard… everywhere that your brand shows up, and that means a lot of platforms. A professional headshot establishes credibility and trust What image do you want to portray to your future clients? Is your cellphone “selfie” sending the right message to your prospects? Does it say, “Hey, I provide quality products & services, you can trust me to meet your needs”? Or does a professional headshot photo do a better job of telling your brand story? Of establishing credibility and trust before your future clients connect, of attracting interest””and leads””so you can do the business you are passionate about. I think the answer is obvious. What do you think? Thanks to Lance Pizzariello of DST Consulting Engineers for taking the leap from selfie to professional headshot, and for letting me show you the difference.   View sample corporate headshots here #CorporateHeadshots #LangleyHeadshotPhotographer...

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